by Nate Lindley
Funding is no small task! In 2018, Ashcan Comics Pub. opened it's doors with one comic book to its name and $0. The forefront task - find funding! Making a comic is great, but marketing and successful funding is no joke.
Why did Ashcan decide to use Patreon?
Patreon offers a unique quality that is not present on Kickstarter and Indiegogo: longevity. Because Ashcan set the goal of monthly publications, monthly funding made sense. Burn out would have been real if monthly campaigns were attempted. Patreon allows simple monthly pledges to be arranged and the opportunity to connect with interested patrons beyond a single publication.
Is Patreon right for you?
The first thing to remember is that you are not selling a single product. If you do not expect to produce content on a regular (at least monthly) basis, Patreon is probably not the best option. Marketing and selling monthly subscriptions is much harder than a one-time purchase. It does not matter if your subscription is a financial bargain or not, it will be hard to gain a patron. Ashcan offers a comic and prose piece each month for $10 + Free Shipping. That is much less than most Kickstarter and Indiegogo campaigns. However, despite the better deal, customers still feel less threatened when dropping $15-$25 on a on-time purchase. So, if you want to start a Patreon, be ready to make content regularly, market as much as possible, and value your patrons - let them know how much they mean to you.
Will Ashcan use Kickstarter or Indiegogo in the future?
Sure. There is nothing wrong with exploring every option possible. In fact, Ashcan does have a Kickstarter and Indiegogo account ready to go. We are also exploring other distribution avenues. Most likely, our monthly publications will remain a direct order, exclusively Patreon-funded product, but there has been discussion of funding graphic novels / Trade Paper Backs (TPB) publications via Kickstarter and/or Indiegogo
Whether using Patreon, Kickstarter, or Indiegogo, remember to promote! You are making something special. If people hesitate to support your work, don't get discouraged!
If you have questions or thoughts, feel free to contact Nate Lindley